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Blink

The Power of Thinking Without Thinking
Paperback Book
Publisher: 
Little, Brown
 | 
April, 2007
ISBN:
9780316010665
In stock now: 
1
$23.50 CAD
Banyen's Description: 

In The Tipping Point, Malcolm Gladwell showed how “social epidemics” happen. Now, in Blink, he looks at how we think without thinking, about choices that seem to be made in an instant—in the blink of an eye—that actually aren’t as simple as they seem.

In Blink I’m trying to understand those two seconds. What is going on inside our heads when we engage in rapid cognition? When are snap judgments good and when are they not? What kinds of things can we do to make our powers of rapid cognition better?

 Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work—in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”—filtering the very few factors that matter from an overwhelming number of variables. An entire chapter shows how unbelievably powerful our thin-slicing skills are.

What would happen if we took our instincts seriously? What if we stopped scanning the horizon with our binoculars and began instead examining our own decision making and behavior through the most powerful of microscopes?

Blink draws on cutting-edge neuroscience and psychology with brilliance.

The paperback edition contains new chapters, stories and case studies.

“Royally entertaining… Gladwell’s real genius is as a storyteller. He’s like an omniscient, many-armed Hindu god of anecdotes: he plucks them from every imaginable field of human endeavor.” —Time

Publisher’s Description: 

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.

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