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The Clean Money Revolution
By 2050, $50 trillion will pass from elders to youngers in North America alone. From Boomers to Millennials, the largest intergenerational wealth transfer in history is underway and the ramifications will remake the world.
The dirty money of “business as usual” is on the brink, wedged between catastrophic climate change and the demographic tidal wave of Millennials pounding the consumer table for real change. These forces are transforming the very nature of capitalism into something different and powerful, towards a clean money revolution.
Clean money is money aligned with a purpose beyond self- interest. Money for the commons. Money that makes the world better. Money regenerating ecosystems and engendering a healthy balance between people and planet. Money that builds true security: long- term, safe, fair resilience.
Joel Solomon, pioneering clean money investor and change agent (one of the gardener-visionaries behind Hollyhock), lays it on the line. The revolution is underway, the opportunities are everywhere, and the challenges and rewards are immense.
There is enough money to solve global challenges. It must be activated…
Your name is on your money. Know what it is going, right now, to people and place. Ask questions. Demand good options… We own slaves, kill other people’s babies, and start wars. We must align our money with our values.
Part memoir of an inspiring thought leader’s journey from presidential campaigner to budding oceanographer to multi-millionaire investor, part insider's guide to the businesses remaking the world, and part manifesto for a bright new future. The Clean Money Revolution explores this massive economic shift, and how you can ride the $50 trillion wave to create the new, ethical, and sustainable businesses that power local economies, restore ecosystems, and build social and financial equity. Joel urges “a $100 trillion vision to save civilization by 2050: Let’s be billionaires of good deeds and good ancestors who did everything we could.”
Our entire society is built around [money]. It is seductive. It is perhaps the dominant religion in the world today. But money has no values of its own. Money doesn’t account for fairness, justice, beauty, consciousness, or love. That’s our role, and it’s ever more crucial that we assume it. We need to start to talk about money in ways that dethrone it and make it subject to human ethics and standards of love and decency…
This book is a small attempt, part of an emerging movement, to start making vital distinctions about how wealth is made and used in the world.
The Clean Money Revolution is a must-read for investors, aspiring business leaders, wealth managers, and entrepreneurs looking to align values with assets and chart a unique and profitable life course. It could also be a GPS for the 1%, for those entrusted with wealth for humanity.
Joel Solomon is chairman of Renewal Funds, a $98 million mission venture capital firm. He has invested in over 100 early growth-stage companies in North America, delivering above-market returns while catalyzing positive social and environmental change.