click image to enlarge

The Compass and the Nail

How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
Paperback Book
Publisher: 
Rare Bird Books
 | 
January, 2019
ISBN:
9781947856615
In stock now: 
0
We are currently out of stock of this item. You can purchase it now. It is one of these 3:

  • A regular stock item, already on order
  • A "special order only" item, which we can order in for you. For these, please expect a delay of up to 2 weeks in addition to our normal delivery times.
  • A forthcoming title (note publication date above)

Contact us:
Phone us: (from Vancouver area) 604-732-7912
(from elsewhere in Canada or U.S.) 1-800-663-8442
Email us: thefolks@banyen.com
$25.50 CAD
Publisher’s Description: 
Winner of the 800-CEO-READS Best Marketing Book of 2015

Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonias former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Wilsons narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of following, and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers dont buy what you do, they buy why you do it, Wilson shows us how.

Community Reviews

Login or Register to post a review