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The Ecology of Commerce

A Declaration of Sustainability, Revised Edition
Paperback Book
Publisher: 
HarperCollins
 | 
October, 2010
ISBN:
9780061252792
In stock now: 
1
$21.99 CAD
Banyen's Description: 

Since Paul Hawken’s stirring treatise about the perceived antagonism between ecology and business, The Ecology of Commerce, was published in 1993, the world has changed fundamentally. Among the most important developments, we’ve seen three US presidents in office, each with very different views on the stewardship of the environment; an evolving environmentalist movement; a devastating financial crisis, from which we are still recovering; and the rise of China as a world economic and political superpower.

In this changed world, though, Hawken’s impassioned argument—namely, that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems—is more relevant and resonant than ever. In The Ecology of Commerce, Revised Edition, Hawken maintains the flavor of the original book’s timeless declaration of sustainability, while updating and revising material for a new audience. Central to the book, eight imperatives outline his vision:

ª  Reduce carbon emissions of energy 80 percent by 2030 and total natural resource usage 80 percent by 2050.

ª  Provide secure, stable, and meaningful employment for people everywhere.

ª  Be self-organizing rather than regulated or morally mandated.

ª  Honor market principles.

ª  Be more rewarding than our present way of life.

ª  Restore habitats, ecosystems, and societies to their optimum.

ª  Rely on current income.

ª  Be fun and engaging, and strive for an aesthetic outcome.

In the end, the revised edition of this classic presents a moving vision of the restorative (rather than destructive) economy we must create, and reminds a whole new audience why the phrase “the ecology of commerce” shouldn’t—and, in fact, cannot—be an oxymoron, for the sake of our planet’s future.

Also by Paul Hawken are Natural Capitalism and Blessed Unrest.

 

 

Publisher’s Description: 

The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argumentthat business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problemsis more relevant and resonant than ever.

Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:

  • Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050.
  • Provide secure, stable, and meaningful employment to people everywhere.
  • Be self-organizing rather than regulated or morally mandated.
  • Honor market principles.
  • Restore habitats, ecosystems, and societies to their optimum.
  • Rely on current income.
  • Be fun and engaging, and strive for an aesthetic outcome.

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