click image to enlarge

Elements of Taste

Understanding What We Like and Why
Paperback Book
October, 2017
In stock now: 
$22.00 CAD
Publisher’s Description: 

From My Little Pony to the Sex Pistols: An engaging exploration of why we love what we love

Katy Perry. Wes Anderson. Coldplay. Star Wars. Hamilton. Gilmore Girls. We all have our most and least favorite things. But why?

In this smart, funny, and well-researched book, Benjamin Errett brings together the latest findings from the worlds of psychology, criticism, neuroscience, market research, and more to examine what taste really meansand what it can teach us about ourselves.

Covering kitsch, nostalgia, snobbery, bad taste, George Michael, and what it means to be basic, this is the ultimate read for anyone who devours popular and not-so-popular culture.

Community Reviews

Login or Register to post a review