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The New Alpha Male

How to Win the Game When the Rules Are Changing
Hardcover Book
Publisher: 
Sounds True
 | 
March, 2020
ISBN:
9781683643760
In stock now: 
3
$29.99 CAD
Banyen's Description: 

These days, we hear a lot about toxic masculinity, patriarchy, mansplaining, and male privilege. So how does a man get it right? Men are being asked to adapt to our changing world, yet many still want to play by the old rules, teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern era: The New Alpha Male. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine.

Allred identifies the Seven Principles of Perseverance as the new playbook for success, offering honest insights and daily practices for each principle:

  • Accountability—Taking full responsibility for our shortcomings and successes to empower ourselves and inspire others
  • Integrity—Knowing our core values and being rigorous in honoring who we are in all circumstances
  • Compassion—The key to understanding ourselves and others with clarity, connection, and respect
  • Discomfort—Being able to risk failure and endure pain to serve our higher goals and personal growth
  • Acceptance—Letting go of our sense of what should be so we can act with wisdom and power in the present
  • Transformation—Finding the courage to discard an old identity and trust in the process of our evolution
  • Gratitude and Forgiveness—The most powerful acts of healing and love available to us as human beings.

We face maybe the toughest ask of men in the history of humanity. Yet in this time of reckoning, change, and the long-overdue disruption of the old alpha’s dominion, remember: We are on the same team—men and women. It takes compassion and communication, like all good teammates display.

The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, open-hearted leaders our world needs.

“I was deeply touched by reading Lance’s life story and how he rose above the challenges of being a male in today’s world as he committed living his life to embracing his heart, passion, his authentic self, staying in his integrity, and honoring the power of perseverance. The New Alpha Male is a treasure!” —Sandra Ingerman,  author,  The Book of Ceremony

Publisher’s Description: 

With keen insight into the changing state of masculinity, Lance Allred presents a bold new vision of a winning path forward for men.

These days, we hear plenty about whats wrong with menlike toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right? Men are being asked to adapt to our changing world, yet many still want to play by the old rules, teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern era: The New Alpha Male.

Having grown up in an ultra-patriarchal cult and succeeded in the gladiatorial arena of professional sports, Allred knows firsthand how the outdated model of masculinity worksand why it is failing both men and women today. The old alpha male believes he is entitled to success, he writes. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine.

Allred identifies the Seven Principles of Perseverance as the new playbook for success, offering honest insights and daily practices for each principle:

AccountabilityTaking full responsibility for our shortcomings and successes to empower ourselves and inspire others
IntegrityKnowing our core values and being rigorous in honoring who we are in all circumstances
CompassionThe key to understanding ourselves and others with clarity, connection, and respect
DiscomfortBeing able to risk failure and endure pain to serve our higher goals and personal growth
AcceptanceLetting go of our sense of what should be so we can act with wisdom and power in the present
TransformationFinding the courage to discard an old identity and trust in the process of our evolution
Gratitude and ForgivenessThe most powerful acts of healing and love available to us as human beings

We face maybe the toughest ask of men in the history of humanity, Allred states. Yet in this time of reckoning, change, and the long-overdue disruption of the old alphas dominion, he challenges us to remember: We are on the same teammen and women. It takes compassion and communication, like all good teammates display.

The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, open-hearted leaders our world needs.

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