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No Logo

10th Anniversary Edition
Paperback Book
November, 2009
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Banyen's Description: 

An international bestseller, a movement bible, and “the very essence of cool” (The Globe and Mail), No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity and increased freedom. Equal parts cultural analysis, political manifesto, mall-rat memoir and journalistic exposé, No Logo takes apart our packaged world and puts the pieces into clear economic and social perspective. Naomi Klein vividly tracks the mounting activist resistance to globalization; explains why some of the most revered brands are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anticorporate campaign; and tells us why so many young people are taking to the streets to demand a more just world.

This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, the book is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.

“Nothing short of a complete, user-friendly handbook on the negative effects that '90s überbrand marketing has had on culture, work and consumer choice… No Logo may itself be one of the anticorporate movement’s best hopes yet.” —The Village Voice



Also by Naomi Klein: Fences and Windows: An Activist Journal.



Publisher’s Description: 

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein.

In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever.

No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

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